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The marketing department offers a unique, fast paced and entrepreneurial environment thanks to five major brands: Ban®, Bioré®,
Curél®, John Frieda® Professional Hair Care, and Jergens®. These brands are leaders in the personal care industry, and
they continue to have high growth expectations. Within marketing you’ll find brand management, creative marketing, market research,
consumer relations, communications/public relations and promotions. All areas work together to identify consumer needs and to fulfill them
with premium products.
A marketing team for each brand also collaborates with business team members from every department in the company and is charged with
leading brand strategy, growth, and profitability. An active new product development area also supports our ongoing commitment to growth.
This team works continuously to uncover new business opportunities within the marketplace.
Marketing careers at the Kao Brands Company are fulfilling and challenging due to our premium priced and aggressively marketed products,
and to their infusion with technical and conceptual innovation. Self-directed brand business teams lead the development and
execution of marketplace initiatives ranging from new product launches, brand restages, and new advertising campaigns. Because of our company’s
collaborative atmosphere, marketers get involved in every aspect of the business. This structure requires that our marketing
personnel be up-to-date on all new products, technology, and initiatives company wide. |
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