The product development environment at Kao Brands Company is one of collaboration and ingenuity. Our track record of pioneering new skin and hair care products continues, most recently with John Frieda’s Brilliant Brunette® line of hair care products. Building upon the success of products like Biore®’s Pore Strips and Jergens® Ultra Healing® Intense Moisture Therapy, product development is focused on developing innovative, premium products that enhance the appearance, health, and general well being of the consumer.

Individual innovation is encouraged as products are taken from bench top to production and then on to market. Individuals are given responsibility and accountability for managing their products. This requires risk acceptance, strong cross-functional interaction, and finding insights into the consumer, technology, and business. Bringing a new product to market involves not only a process of creative technology generation, but also a thorough study of the proposed product’s value to society, competitive advantage, and relevant consumer communication.

Professional services, quality, and regulatory functions maintain an extensive external network to insure effective awareness of outside events, cost effective utilization of available resources, and a striving for continuous improvement.