Kao Brands Across the Globe

Kao Brands' corporate Mission Statement expresses our company's vision to transform women's lives through beauty. In this quest, it is our Research & Development Department that provides the driving force behind our constant creation of innovative products that help our consumers achieve this goal.

The R&D department is guided by the principles of effective teamwork and respect for the individual. All researchers have free creative rein in their fields of expertise, through which they contribute to the overall strength of the Kao Brands organization. Kao Brands, in conjunction with our parent company Kao Corporation, engages in a truly broad range of research fields, with further work extending into peripheral areas as well. We have adopted this approach because we believe that excellent products can be created when a backdrop of diversified sciences and technologies exist.

We at Kao Brands are constantly pushing ourselves to identify new technologies, with the aim of combining our results to develop products with high added value. We believe that this enables us to help people around the world realize a richer life through beauty, while contributing to the sustainable development of society. We will continue to enhance the basic technologies that form the core of our operations and develop new technologies that can be applied around the globe.

• Innovation
• Philosophy
• Research
• Product Development