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JOHN FRIEDA WELCOMES LUIGI MURENU AS GLOBAL CREATIVE CONSULTANT
John Frieda is pleased to announce that legendary stylist Luigi Murenu will be serving as Global Creative Consultant, bringing his sought-after expertise and trend-setting sensibility to the legendary brand. A fixture at nearly every runway show and a favorite among the Hollywood set, Murenu is celebrated for the iconic looks he creates as well as his visionary approach to hair. It is that intuitive sense and capacity for innovation that make Murenu a natural fit for John Frieda.
Always at the forefront of breakthroughs in hair care, John Frieda is renowned for anticipating women's hair needs before they arise. As the pioneer of problem-solution hair care, John Frieda has originated an array of new categories that uniquely address specific hair issues in targeted ways. From creating the frizz category with products that treat and prevent frizz, to pioneering custom color care, to most recently addressing volume in a new and groundbreaking way, John Frieda revolutionizes the hair care world with each new innovation. By taking on Murenu as Global Creative Consultant, the brand is poised to change the landscape of hair care once again.
"This is a bold move which, particularly in this global economic landscape, underscores our commitment to ongoing innovation and excellence," says Arnaud Meysselle, Kao Brands Global Vice President, Hair Care. "Like John Frieda, Luigi continues to break beyond the boundaries of the expected, with a passion for originality, creativity and quality that defines new standards. We are honored and thrilled to welcome him to the John Frieda brand family."
After moving to Paris from Italy in 1983, Murenu began his career as a hairstylist, pursuing both editorial and salon work. While working as a stylist for Vogue, Elle and Harper's Bazaar, Murenu attracted the attention of Madonna and formed a lasting connection, creating the iconic looks that have been a part of her continually evolving style. Since then, Luigi has become one of the most in-demand stylists in the world, lending his expertise to stars like Nicole Kidman, Gwyneth Paltrow, Kate Moss, Cate Blanchett, Charlize Theron, Jennifer Lopez, Janet Jackson, Drew Barrymore, Naomi Watts and Anne Hathaway.
Luigi's trend-setting styles have also appeared on runways in fashion capitals across the globe, including Gucci, Yves Saint Laurent, Victor & Rolf, Giorgio Armani, Chloe, Givenchy, Prada, Helmut Lang, Cavalli, Gianfranco Ferre, Alessandro Dell'Aqua, Max Mara, Pucci, Ungaro, andBlumarine. His work has been featured in advertising campaigns for Jil Sander, Helmut Lang, Louis Vuitton, Armani, Versace and Narciso Rodriguez as well as in publications including Italian Vogue, American Vogue and French Vogue, W, Harper's Bazaar and V. Murenu is a several-time recipient of Marie Claire's prestigious Prix D'excellence de la Mode.
As Global Creative Consultant, Murenu will join International Creative Consultant Harry Josh as well as Creative Colour Director Nicola Clarke and International Creative Consultant Kerry Warn as a member of the John Frieda team. A stylist known for setting trends and re-imagining traditional approaches to hair, Murenu has found an outlet for his creativity, foresight and expertise in John Frieda. "I'm so excited to be joining John Frieda as Global Creative Consultant," says Murenu. "In many ways, we share the same vision—we both strive to continually pioneer new ways to transform hair. I'm excited to contribute to the brand's legendary innovation and carry on the John Frieda legacy of breakthrough hair care."
Media Contacts
- North American Contact:
- Kao Brands Company
- Mary McConnell
- Public Relations
- Phone: (513) 526-6876
- E-mail: NAmerica_Inquiries@KaoBrands.com
- European Contact:
- For PR/Press Inquiries:
- The Communication Store
- Kellie Blower
- Phone: 00 44 20 7938 1010
- Fax: 00 44 20 7938 1200
- E-mail: Europe_Enquiries@KaoBrands.com
