Kao Brands Premium Beauty
Our Brands - Overview
Jergens®, Curél®, Bioré®, Ban®, John Frieda®, Guhl® — premium brands that transform women's lives through beauty. Kao Brands Company ("Kao Brands") nurtures distinctive, aspirational premium beauty brands that form intimate relationships with women. Our brands instill confidence in women, to help them achieve their dreams of self-expression.
Kao Brands' flagship brand, Jergens®, was introduced in 1882 for use on bar soaps. Since then, it has grown into a leader in the health and beauty category, with products as familiar as Original Jergens® Lotion, to innovative market shapers like Jergens® natural glow moisturizers. With Jergens® moisturizers, unsurpassed moisturizing leads to healthy, glowing, beautiful skin.
Ban® antiperspirants/deodorants protects women from more kinds of odor with patented breakthrough technology. With great scents in invisible solid, roll-on, and clear gel styles, Ban® products give young women the confidence to work hard and play hard without odor and wetness worries.
Beautiful skin starts with Bioré® Skincare. Bioré® skincare experts took the world by storm with the pore strips innovation, cleaning pores down deep. Now, beauty begins with the complete Bioré® line for complexion cleansing, pore minimizing, and daily recharging.
The Curél® skincare experts know that the answer to dry skin is the Curél® full line of moisturizing lotions for all skin types, specially formulated and clinically proven to comfort dry skin. And new Curél® Life's Stages® moisturizers meet the changing needs of women's skin over time — through pregnancy and motherhood, the first signs of aging, and menopause and beyond.
The experts behind the John Frieda® Collection offer new ways to strengthen and smooth hair, to nourish and mend it, to shield it from the elements, and to make it shine. Curly, straight, blonde, brunette, or dazzling red — the John Frieda® Collection has products to make hair undeniably fabulous.
Guhl® Hair Care Naturally Strong — the power of natural ingredients is put into highly effective product lines. Guhl® hair care offers unique solutions that are specially designed to meet the needs of many different hair types. The high quality standard of Guhl® hair care has been perfected over half a century. Our passion is to find the best solution for your hair.
Innovation at Kao Brands
We are consistently examining the depths of what beauty means, both technically and to our consumers, so we can develop products that help transform women's lives through beauty. Learn More
