FOR IMMEDIATE RELEASE

Contact:
Lee-Ann Silver
203-353-5100
leeann.silver@kaobrands.com

Beautiful Skin Starts With Good Pores
Bioré^® the renowned pore specialist brand introduces a new and better than ever skin care line-up

Take Charge of your skin!
For those in the know seeking a flawless complexion – the Bioré^® brand is introducing the new and improved skin care collection. This super charged product line-up for hip and confident fresh faces of the future is guaranteed to raise your pore score.

Taking care of your pores is the most important part of any good skin care routine. Clean pores are the foundation of great skin, and the bottom line is, without clean pores you can’t have gorgeous skin. The new Bioré^® skin care collection was designed exclusively to care for your pores with a full range of cleansers, pore-cleaning strips, and specialty products to help you achieve an envy-inspiring immaculate complexion. Give your pores a fighting chance and get beautiful skin with:

• Bioré^® Blemish Fighting Ice Cleanser
• Bioré^® Warming Anti-Blackhead Cream Cleanser
• Bioré^® Shine Control Foaming Cleanser
• Bioré^® Pore Unclogging Scrub
• Bioré^® Triple Action Astringent
• Bioré^® Self-Heating Mask
• Bioré^® Deep Cleansing Pore Strips
• Bioré^® Ultra Deep Cleansing Pore Strips
• Bioré^® Deep Cleansing Pore Strips for Face and Nose
• Bioré^® Daily Deep Cleansing Cloths
• Bioré^® Blemish Fighting Cleansing Cloths

Great Skin Starts With Great Pores
With over 20,000 pores on our faces alone, it’s no wonder their condition can make a huge difference to our complexions. Dirt, oil, grime, and excess sebum can all conspire to plug them up, potentially causing blemishes, and stretching them out so they gain manhole-sized proportions. “If your pores are clear, there’s a good chance that you can avoid many skin care concerns, such as breakouts, blackheads, and enlarged pores,” says New Orleans dermatologist Dr. Mary Lupo, M.D. Renowned pore expert, Bioré^®, has the know-how to bring you the solutions to taking care of your pores so you can get the beautiful skin you’ve always wanted, and in fact, deserve; there’s no way you will ever have awe-inspiring skin without clear, clean, purified pores.

It is Easy Being Green
All the new Bioré^® skin care products are sure to stand out, now housed in clean vivid green packaging. In a sea of white, blue, pink, and purple skin care therapies fans of Bioré^® will have no trouble finding their pore purifying and blackhead busting remedies of choice. Bioré^® green is clearly the new color of clean.

No More Poor Excuses, Just Clear Pores
The new Bioré^® cleansing line up contains highly effective formulas that deliver exceptional pore cleansing and skin clarifying benefits while imparting a sensorial experience:

• Give Blemishes the cold shoulder: Bioré^® Blemish Fighting Ice Cleanser’s instant cooling sensation lets you know it’s going to work, foaming away dirt, oil, and makeup. Incorporating breakout blaster salicylic acid, this refreshing cleanser clears up and helps prevent pimples.
   
• Fire away at blackheads: Containing zeolite, a mineral clay that heats up as soon as water hits it, Bioré^® Warming Anti-Blackhead Cream Cleanser is a creamy cleanser that warms to open pores for a deeper clean. Pore-clogging debris is loosened and slides out more easily before a blackhead has the chance to form. And if a blemish has already reared its ugly head, this cleanser’s salicylic acid will help stop it dead in its tracks.
   
• Take control of unwanted shine: Bioré^® Shine Control Foaming Cleanser gently and effectively removes dirt, excess sebum, makeup residue, and other complexion detracting gunk without stripping. Skin is left refreshed, matte and healthy-looking.
   
• Help your pores breath a little easier: Bioré^® Pore Unclogging Scrub removes dead skin cells and maximum strength salicylic acid helps to ensure clear skin. Its smooth, perfectly rounded micro-beads help skin shed dry dull skin cells and other pore-plugging dirt without being abrasive to your skin.
   
• Go for a clean sweep: Bioré^® Triple Action Astringent lets you glow in the way that you want to by banishing shine, unclogging and tightening pores, and treating and preventing blemishes.
   
• Turn up the heat on dirt and oil: A warming treatment that turns pore cleaning into a one-minute intensive facial. This is an easy at home spa treatment that will turn blue when it is ready to be rinsed. Bioré^® Self-Heating Mask contains zeolite to warm and relax stressed out skin as it melts oils and deep cleanses.

Are your pores ready for their close up?
True to its heritage as the inventor of pore-cleaning strips, the Bioré^® brand has improved its already gold standard strips and enhanced design so they fit even more precisely without bubbling or puckering so they can deliver maximum benefits.

• Pull the plug on clogged pores: Bioré^® Deep Cleansing and Bioré^® Ultra Deep Cleansing Pore Strips instantly remove dirt, oil, and blackheads from your nose for cleaner looking and smaller appearing pores. Bioré^® Ultra Deep Cleansing Pore Strips, infused with tea tree oil, menthol, and witch hazel, so you can feel them working, remove blackheads and blemish-causing bacteria. Need to cover larger areas, such as your forehead, in addition to your nose? Bioré^® Deep Cleansing Pore Strips for Face and Nose let you say buh bye to clogged pores anywhere they happen to be.

Take the Chore and Bore Out of Cleansing
If it’s not the time or place to lather up or you’re just too tired to even think of doing it, Bioré^® Cleansing Cloths offer an ingenious sink-less alternative.

• Grab, trap and go: Bioré^® Daily Deep Pore Cleansing Cloths are made with a new thicker more fabric-like and textured dirt trapping cloth that attracts and removes dirt, oil, and makeup for a deep-pore clean. Skin is left feeling fresh, fabulous, and healthy. Their no-splash convenience makes them your perfect travel or handbag companion.
   
• Wipe out blemishes: Infused with salicylic acid to penetrate pores and control blemishes, Bioré^® Blemish Fighting Cleansing Cloths are dual-textured with a soft side that traps dirt, oil and makeup for a refreshing clean. The exfoliating side smoothes and refines skin's texture, ridding it of pore-clogging dead cells.

Pick and choose from the new and better-than-ever Bioré^® skin care product line up so you can go for a clean sweep, give blackheads the boot and put your fresh face forward. Your skin will thank you. Bioré^® skin care products are available at select food, drug and mass merchant stores. Specific store locations can be found through www.biore.com.