FOR IMMEDIATE RELEASE

Contact:
Lee-Ann Silver
203-353-5100
leeann.silver@kaobrands.com

A New Look and More Powerful Punch for an Old Favorite
John Frieda^® Frizz Ease^® Introduces the NEW Hair Serum Pump
AND Increased Frizz Prevention Power

John Frieda knows the importance of looking great without a lot of stress. That’s why they’ve taken the product that started it all – John Frieda^® Frizz-Ease^® Hair Serum – and not only repackaged it in an easier to use, hassle-free pump, but also improved the frizz-fighting power of two of their hair serums.

For more than 10 years the #1 selling hair care product that has been taming unruly, frizzy hair is repackaged in a streamlined, sleek PLASTIC bottle, while also offering increased frizz controlling and smoothing power. The reformulation of Frizz Ease^® Extra Strength Hair Serum and Frizz Ease^® Original Hair Serum uses more active, frizz-fighting ingredient dimethiconol, for a sleeker, shinier and frizz-free finish.

John Frieda always recommends using the Frizz Ease^® Hair Serum on soaking wet hair before you get out of the shower. For extra help the dropper has been replaced with a pump that allows you to get just the right amount of serum while only using one hand.
Of course this miraculous product is still available in three formulas -- Lite, Original and Extra Strength -- so you’ll be protected from frizz no matter what your hair texture.

John Frieda^® Frizz Ease^® Hair Serums… now you can pump with one hand and wave goodbye to frizz with the other.

John Frieda^® Frizz Ease^® Hair Serums retail for $9.99 and are available at food, drug and mass-market retailers nationwide. Log on to www.johnfrieda.com or call 1-800-521-3189 for information on a store near you.