FOR IMMEDIATE RELEASE
Contact:
Lee-Ann Silver
203-353-5100
leeann.silver@kaobrands.com
Unleash Your Passionate, Daring, Fiery Color
with
New! John Frieda® Radiant Red®
The Experts at John Frieda present the first complete customized hair care collection for blondes, brunettes … and now redheads.
First, there was Sheer Blonde®Creating the “problem/solution” approach to hair care, John Frieda® was the first to identify that blonde hair needs special care, and created a collection of shampoos, conditioners and stylers exclusively designed to provide natural, color-treated or highlighted blonde hair with maximum blonde impact.
Next, came Brilliant Brunette® If a brunette wants to truly stand out, she needs incredible, multi-dimensional shine to bring out the unique richness of her brown tones. So John Frieda® developed Brilliant Brunette®, a line of shampoos, conditioners and stylers formulated exclusively for natural, color-treated or highlighted brown hair. Expose and illuminate brunette hair that comes alive with vibrancy and incredible luster.
And now, Radiant Red® Nothing about red is ordinary. That’s why a redhead isn’t satisfied with typical hair care products. Knowing that red hair color is the hardest one to maintain, and requires unique, targeted formulas to safeguard its vibrancy, John Frieda® introduces an innovative color-preserving system of shampoos, conditioners and daily color protectors created exclusively for color-treated or highlighted redheads to preserve and protect vibrant red tones and highlights.
Red is energetic. Red is fire. Red is dynamic, vibrant, and sexy. However, red is also vulnerable to the water and the environment. Red fades quickly, losing its vibrancy, richness, and color. Since most redheads consider their red hair a major part of their personality – dramatic, unique and vivacious – color fading becomes an even bigger problem.
The biggest problem redheads face is maintaining a true, rich, radiant color. Red is the most difficult color to maintain, because red dyes rinse out more easily than brown or blonde dyes. Each time a redhead washes her hair, the hair shaft swells, water penetrates into the hair, and dyes are solubilized and released into the rinse water. Additionally, red hair color can be damaged or faded by UV exposure. As red color is lost, the hair is left looking brown or brassy. In fact, a redhead must color her hair twice as often as a blonde or a brunette in order to maintain her attention-getting red.
Radiant Red® provides the solution to maintaining the gem-like tones and ravishing highlights that make red hair so special. The technological breakthroughs of the Radiant Red® collection - shampoos, conditioners, and daily color protectors – not only preserve and protect color, but also leave hair soft, luxuriously healthy and radiantly red with color that lasts and lasts. With the Radiant Red® collection, a redhead can have three times the color retention she gets from the leading color treated system.
CLEANSE
Radiant Red® Color Keep Anti-Fade Shampoo is a prescriptive formulation that safeguards a redhead’s ideal color and vibrancy from fading. This gentle shampoo, enriched with anti-oxidants and sunscreens, removes dulling residue while moisturizing hair for a soft, smooth and revitalized finish. Radiant Red® shampoo uses a dual protection system to prevent color loss. Special ingredients lock in red dyes, as they prevent water penetration and red dye solubility to maintain vibrant red color. Color Keep Anti-Fade Shampoo is gentle enough to be used daily and still preserve fiery red tones without adding or depositing color, leaving it moisturized with a rich, blazing red shine.
Available in two shades: For brighter, vivid shades of red, with wild strawberry and ginger extracts; and For deeper, richer shades of red, with pomegranate and plum extracts.
CONDITION
After shampooing, smooth, mend and replenish the hair cuticle with vitamin-enriched emollients that counteract color loss and premature fading. Radiant Red® Color Last™ Conditioner utilizes a breakthrough technology to extend the life and intensity of tonal richness by retaining and preserving precious color. Special ingredients include glycerin to moisturize and two specific silicone color protectors – dimethiconol and amodimethicone – to retain bold tones to help extend the time between coloring treatments.
Also Available in two shades: For brighter, vivid shades of red, with wild strawberry and ginger extracts; and For deeper, richer shades of red, with pomegranate and plum extracts.
PROTECT AND STYLE
Radiant Red® has developed two unique daily color protectors with exclusive formulas for sexy red style. Both formulas contain the Red Defend Complex™, a blend of anti-oxidants and UV protectors, for protecting precious red tones from fading.
Color Envy™ daily color sealer is the essential product in the Radiant Red® line up. Color Envy™ with Red Defend Complex™ seals damaged, porous hair strands and prevents red pigments from escaping. The lightweight gloss contains silicone color protectors, dimethiconol and amodimethicone, which create a thin, protective barrier around each hair strand, locking in red color pigments. Color Envy™ maximizes color retention and minimizes fading while protecting hair from styling damage and smoothing hair for vibrant luster and shine.
Color Finish™ super-hold hairspray, with Red Defend Complex™, is the finishing touch in the radiant red system that works to uphold and preserve vibrant red style. It contains a special polymer to provide super hold while boosting volume for full-bodied, ravishing red hair. Fine-mist formula dries instantly without residue.
John Frieda® Radiant Red® shampoos and conditioners retail for $6.50, Color Envy™ daily color sealer retails for $6.50 and Color Finish™ super-hold hairspray retails for $5.50. All are available at mass-market retailers nationwide or by calling 1-800-521-3189 for a store near you.
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