Kao Brands Across the Globe
FRANCE — Kao Brands Europe is emerging as the Innovation Brand in the French market, creator and leader of the mass premium segment. John Frieda® hair care first launched in France in late 1998, and an incredible buzz followed. Within months, all the major department stores in France were selling Frizz-Ease® — the miraculous hair serum from the John Frieda® Collection.
A year later, the John Frieda® hair care brand became famous among beauty editors for the quality, efficiency, and innovation of its glamorous products. Building on the success of Frizz-Ease® hair care, the Sheer Blonde® range hit French shelves in 2001, Brilliant Brunette® products in 2004 and Luxurious Volume products in 2007 — making Kao Brands Europe a key premium beauty player in France.
Working from offices on the Champs-Elysées in downtown Paris, the Kao Brands Europe team's philosophy derives from the famous quote from Pierre de Coubertin, the inventor of the modern Olympics: "Plus Loin, Plus Haut, Plus Fort!" — Further, Higher, Stronger!
