GERMANY — Since Gustav Guhl created the first GUHL® hair care products in the 1930s, GUHL® hair care has grown into a household name in Germany and Austria. Most important for Gustav Guhl were the quality of his products and this still takes center stage for the GUHL® brand. The power of natural ingredients is put into highly effective product lines for many different hair types.
Building on the success of the legendary Guhl® brand, the John Frieda® Sheer Blonde® and Frizz-Ease® brands from Kao Brands Europe Ltd. were launched in 1998. Brilliant Brunette® hair care was introduced in 2005, Luxurious Volume in 2007. In 2008 the latest innovation from John Frieda® Sheer Blonde® Colour Renew products entered the market. Guhl® and John Frieda® products are the result of our commitment to understanding our consumers and delivering products with a real purpose.